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Media
Here's one for the pub or family dinner table: Would you rather watch a good film on a bad TV or a bad film on a good TV?
These days it takes more than just a big screen with mega-digital doodads to entertain and inform consumers. Today's marketing-savvy shoppers increasingly expect more. They'd rather just stare at the people around them than at an in-store display that's showing uninteresting, over-salesy or just plain tired content. And if there's one thing that's guaranteed to get them seething – it's just running your TV ad on a loop over and over and over and over and ov…
However, the right content pays off handsomely. Not only does it reduce the perceived waiting time, but it can inform and entertain consumers or even change their behaviour. For example, the right content can be used to encourage low-value transactions to be carried out online.
In research, the right content has been shown to bring significant benefits:
- 50% reduction in perceived queueing time
- 8-15% uplift in sales
- 50% increase in consumer satisfaction
That's why Qm Group has a dedicated division, Q-Media, that consults, creates, manages and delivers situation-relevant content for the waiting experience.
The right content will be a formula that's unique to you and Q-Media has the tools to create that formula for you.
Don't be content with any old content. Engage them. Entertain them. And, yes, sell to them as well. Do it right and you'll add real value to your consumers' waiting experiences.
- Choose your Sector
Banking- Retail
- Local Authority
- Design & Fit
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